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Swachh Bharat Abhiyan-2014

Launched: 2 October 2014

Main Objective: To fulfill Mahatma Gandhi’s dream of a clean and hygienic India.

Swachh Bharat Mission is being implemented by the Ministry of Urban Development (M/o UD) and by the Ministry of Drinking Water and Sanitation (M/o DWS) for urban and rural areas respectively.

About complete Scheme

Swachh Bharat Campaign

  The Abhiyan was launched by Prime Minister Narendra Modi on 2nd of October, 2014 at Rajghat, New Delhi with an aim to make India clean. Aim is to provide sanitation facilities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and adequate drinking water supply by 2nd October, 2019. It will be a befitting tribute to the Father of the Nation on his 150th birth anniversary. It is significant that the PM himself is taking very proactive role in making the campaign a success; at Rajghat he started the campaign by cleaning the street himself.

  However, it has been clearly declared that the campaign is not only the duty of the Government but each and every citizen of the country is equally responsible to keep the nation clean or swachh.



  The campaign of clean India movement is the biggest step taken ever as a cleanliness drive till date. On the day of launch of campaign around 3 million government employees including students from schools and colleges had participated in the event to make it popularize globally and make common public aware of it. This event was organized at Rashtrapati Bhavan on 2nd of October in 2014 in the presence of 1500 people. This event was flagged off by the Indian President, Pranab Mukherjee.

  Prime Minister, Narendra Modi, had nominated the name of nine famous personalities from business industries, sports and Bollywood to drive the clean India campaign. He also had requested from all nine personalities to invite another nine personalities individually and requested to continue the chain nine people to take this campaign to every Indian living in any corner all around the country.

  Narendra Modi has said that this campaign should be taken as the big challenge and must pass the request to invite other nine people individually (just like branching of tree) so that this vision of cleanliness may be completed till 2019 and may India become a clean country forever in the history.



   Heeding to the call of Prime Minister Narender Modi, Corporate India is also enthusiastically taking steps towards making the Abhiyan a success.

   Public and Private companies are appending in cleanliness activities under their compulsory Corporate Social Responsibility (CSR) schemes which is a statutory requirement as per Companies Act, 2013. CSR is a mechanism through which companies invest in activities beneficial to society as a whole.

   Only recently major corporate houses such as L&T, DLF, Vedanta, Bharti, TCS, Ambuja Cements, Toyota Kirloskar, Maruti, Tata Motors, Coca Cola, Dabur, Aditya Birla, Adani, Infosys, TVS and many others have earmarked budgets for Swachh Bharat projects. According to one estimate Rs 1000 Crore worth of various cleanliness projects are in the pipeline by corporate sector. These projects include building toilets in distant villages, running workshops on behavioural changes, waste management, and water hygiene and sanitation activities among other things.

  In a bid to invite corporate funds for Swachh Bharat campaign, the government had recently decided that corporate contributions towards this scheme will now be counted as CSR spend. And to make it clearer later the Corporate Affairs Ministry also amended Schedule VII of Companies Act to specify that contributions to ‘Swachh Bharat Kosh’ would be an eligible CSR spends.

  Therefore, not only government and private individuals but also the corporate sector is playing its role in making India totally clean.



   Swachh Bharat Abhiyan is started to make India a clean India by the effort of all the citizens living in the country. It has been clearly declared by the Prime Minister, Narendra Modi that anyone may actively participate in the event anytime. He just need to take snaps of the dirty places and also take snaps of the same places after cleaning them and upload both, before and after snaps on the social media websites like Facebook, Twitter, etc to familiarize and motivate other common people to do the same in order to fulfill the vision of clean India.

    After such request by the Indian prime minister to the Indian public, it was started rapidly by the people of India. From the day of launching of event, people became very active and motivated and started doing the same by taking both before and after snaps and uploaded it to the social media websites to make globalize.

     It was also said by the Narendra Modi that the one who do this would really be appreciated for his/her involvement in the campaign by the government on the social media websites. Many famous personalities of the Bollywood, Tollywood, politicians, sports, business industries, etc such as Aamir Khan, Amitabh Bachchan, Rhithik Roshan, Sachin Tendulkar, Mridula Sinha ji, Anil Ambani, Ramdev Baba, Shashi Tharoor, Kamal Haasan, Priyabka Chopra, M. Venkaiah Naidu, Amit Shah, Salman Khan, team of Tarak Mehta Ka Oolta Chashma and many other participated in the campaign according to their own decided dates and uploaded their pictures on the internet on Facebook and Twitter.



   The campaign of Swachh Bharat launched by the government of India is aimed to accomplish various goals and fulfil the vision and mission of “Clean India” by 2nd of October 2019 which is 150th birth anniversary of the great Mahatma Gandhi. It has been expected that the investment to cost would be over 62000 crore of Indian rupee (means US$ of 9.7 billion). It has been declared by the government that this campaign is taken as “beyond politics” and “inspired by patriotism”. Following are the some important objectives of the Swachh Bharat Abhiyan:

1. To eradicate the system of open defecation in India.

2. To convert the insanitary toilets into pour flush toilets.

3. To remove the system of manual scavenging.

4. To make people aware of healthy sanitation practices by bringing behavioral changes in people.

5. To link people with the programmes of sanitation and public health in order to generate public awareness.

6. To build up the urban local bodies strong in order to design, execute and operate all systems related to cleanliness.

7. To completely start the scientific processing, disposals reuse and recycling the Municipal Solid Waste.

8. To provide required environment for the private sectors to get participated in the Capital Expenditure for all the operations and maintenance costs related to the clean campaign.